By Amy Segreti
Our writer and editor-in-chief takes a solo journey to Shakti Fest and the west to explore the question: What place can the divine feminine have in our technology-driven entrepreneurial world? Can it have a place? And how can listening to it and our innate wisdom help us in our businesses and daily lives?
I’m a location-independent entrepreneur who typically travels by air, by winged metal. Nearly 10-12 times a year, I’m up there, amongst the clouds, in a miraculous, strange oxygen tank.
But lately, I’ve been feeling a need to commune with the earth, with the momma.
In fact, I want to be as close to the earth as possible. I want to plant things in it, I want to plant myself in it, so I can be there, being sniffed and eaten and buried.
I want to root, not route. I want to flow, not fly.
I want to be humbled by gravity, not scanned for metal, put in metal and spit out in a different time zone. I want to go slow.
And so, I’m headed on a road trip to connect with my gravity-bound self again. To touch in to my divine feminine, as it were—or, my creative force, my inner Shakti, my innate wisdom. Not to tap on a keyboard, but to tap in—to me.
As part of the frequent-traveler set who works primarily online, I feel all too often that I’m trying to fit awkwardly into a masculine-driven entrepreneur’s world.
Every day, I feel compelled to speak marketing language, to do “last-minute” sales, to price tier my products, to give a false sense of scarcity. Buy now, it won’t last! Just emailing to say my workshop closes in 24 hours! Playing the game, as it were. The game that all the pros recommend, that we see our friends do, that sometimes make us cringe quietly at others and ourselves.
And, I can’t help but wonder—am I relinquishing my inner wisdom when I do this? How much of this is me, and how much of this is me flailing about trying desperately to win a game I’m not even sure I want to play?
Or perhaps, do the big wigs know what we should be doing, and really I should just do it and find a way to make it my own?
Mirabai Devi, a spiritual teacher and self-described conduit for the divine feminine, views technology as “very supportive of this new era of manifestation and empowerment for women.”
However, she noted, technology needs to be balanced with nature.
“We still need time to connect with nature and to balance our minds and intellects with our hearts and our bodies, which need nourishment and stillness,” she said.
So, how can the divine feminine be tapped into and embodied when it comes to women and business?
Devi thinks women can learn to hold creative power and be loving, gentle, soft and firm without operating from the masculine energy or the masculine model.
“New models need to be created to embody the softness and the nurturing of the feminine in business,” said Devi.
Lara Catone, a writer, yoga teacher and sexual wellness coach, defines the divine feminine more poetically—as pleasure incarnate, as a dancer, as holy and irreverent.
“Women in business need to do things other than their business to tap into and embody the divine feminine,” she said. “We need exquisite self care practices that fill and nourish us. We need to take dance breaks, spend time in nature and with other women. We need to cultivate the sensual and have practices that anchor us in embodied pleasure and quiet reflection. Then, we can feel the pulsation of the divine feminine in everything we do.”
Catone lets her divine feminine lead the way in business—and feels that when she does this, she finds more financial liberation as well.
“She demands that I balance the hard work with self-care and self-love. As I earn more money, I feel more empowered and have more resources to nourish my divine feminine,” said Catone. “Being an artist and entrepreneur is very hard work and can be as intense as it is rewarding. I am my own boss—and I’ve been a really hard, nasty, mean boss in the past. But I’ve learned to be a good one and become more receptive to the needs and desires of my feminine.”
In Catone’s opinion, there is a movement of the divine feminine occurring right now, being led by women entrepreneurs, and that women will find ways to fully express their embodiment while earning their own money.
“In our culture, money is power. Women aligned with the divine feminine will change how this power is expressed,” she said.
For the next two weeks, I’ll be exploring these ideas and questions on a sola road trip to the west—to sleep under the stars at Shakti Fest, a festival dedicated to the divine feminine. It describes itself as “a sacred, heart-centered festival that embraces ancient wisdom through devotional paths; a vehicle for evolution of human consciousness.” Devi, Catone and other women whose businesses grow in the online entrepreneurial landscape will be in attendance.
I’ll spend the rest of my time with no plans, no scheduled stays, fully open to exploring what my creative experience will be. To what my divine feminine wants, perhaps.
I’m excited to find out what that is.